Privacy Policy

Last Updated: 7/23/2026

West Coast Permanent Lighting, a d/b/a of Zarlant Trading, LLC ("West Coast Permanent Lighting," "we," "us," or "our"), respects your privacy. This Privacy Policy explains what information we collect through westcoastpermanentlighting.com (the "Site") and our related communications, how we use it, and the choices you have.

1. Information We Collect

Information you provide directly. When you request a free estimate, fill out a form, call us, text us, or otherwise contact us, we collect information such as your name, phone number, email address, property address, and details about your project (for example, whether you're interested in holiday, curb appeal, or security lighting).

Information collected automatically. When you visit the Site, we may automatically collect certain technical information, such as your IP address, browser type, device information, and how you interact with the Site, through cookies and similar technologies.

Information from third parties. If you interact with us through a third-party platform (for example, our Facebook page), we may receive information from that platform in accordance with its own privacy policy and your settings on that platform.

2. How We Use Your Information

We use the information we collect to:

Respond to your estimate request and schedule your appointment
Communicate with you about your project, including by phone, email, and text message
Confirm and remind you of scheduled appointments
Improve our Site and services
Comply with legal obligations
Send you marketing communications, where you have opted in to receive them

3. Text Messaging (SMS)

If you provide your phone number and consent to receive text messages, we collect and use it to send you appointment confirmations, reminders, project-related updates, and, where you've separately opted in, marketing messages about our services.

Your consent is specific to West Coast Permanent Lighting. We do not share, sell, or otherwise disclose your phone number or SMS opt-in consent to any other company for their own marketing purposes. We may share this information with the mobile carriers and messaging platform providers (aggregators) that technically transmit our messages on our behalf, solely for that purpose.

You may opt out of text messages at any time by replying STOP to any message, or by contacting us directly. We retain records of your consent and opt-out status for as long as required by applicable law.

4. How We Share Your Information

We do not sell your personal information. We may share your information with:

Service providers who help us operate our business, such as our customer relationship management and scheduling software, phone and text messaging platform, and website hosting provider. These providers are only permitted to use your information to provide services to us.
Legal and safety purposes. We may disclose information if required by law, or if we believe it's necessary to protect the rights, property, or safety of West Coast Permanent Lighting, our customers, or others.
Business transfers. If we are involved in a merger, acquisition, or sale of business assets, your information may be transferred as part of that transaction.
With your consent, for any other purpose you approve at the time.

5. Cookies

We use cookies and similar technologies to help the Site function properly and to understand how visitors use the Site, including for advertising performance measurement (for example, tracking which ad campaigns lead to estimate requests). You can control cookies through your browser settings. Disabling cookies may affect how the Site functions. At this time, the Site does not respond to browser "Do Not Track" signals.

6. Data Retention

We retain your information for as long as reasonably necessary to fulfill the purposes described in this policy, including to respond to your inquiry, complete a project, maintain business records, and comply with legal obligations.

7. Your Choices and Rights

Depending on where you live, you may have the right to request access to, correction of, or deletion of your personal information, or to opt out of marketing communications. To make a request, contact us using the details below. We may need to verify your identity before fulfilling certain requests, and we may need to retain some information as required by law or to complete an active project.

California residents: Under the California Consumer Privacy Act (CCPA), California residents have the right to know what personal information we collect, request deletion of that information, and opt out of the sale or sharing of personal information. We do not sell your personal information. To exercise these rights, contact us using the details below.

Virginia residents: In accordance with Virginia law, we retain records of text message opt-out requests for at least ten (10) years.

8. Children's Privacy

Our Site and services are not directed to children under 16, and we do not knowingly collect personal information from children under 16. If you believe a child has provided us with personal information, please contact us so we can delete it.

9. Data Security

We use reasonable administrative, technical, and physical safeguards designed to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

10. Links to Other Sites

Our Site may contain links to third-party websites or services (including social media platforms). We are not responsible for the privacy practices of those third parties, and we encourage you to review their privacy policies directly.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated policy on this page with a new "Last Updated" date. Your continued use of the Site after changes are posted constitutes your acceptance of the updated policy.